Thursday, October 30, 2008

Blue is the New Green

From Inc Magazine
By Adam Bluestein


Forget for a moment about carbon emissions. The world is facing a more immediate crisis -- it is running out of clean water. The prospect of widespread shortages is creating a new kind of new economy. Meet 11 entrepreneurs who are ahead of the curve, finding opportunity in the largest emerging market the world has seen in some time.

First, some numbers. The United Nations estimates that by 2025, two-thirds of the world's population will face periodic and often severe water shortages. And the problem is not limited to the developing world. Here in the U.S., water managers in 36 states are predicting significant shortfalls within the next decade. Even in regions that do have sufficient supplies, aging infrastructure, inadequate treatment facilities, and contamination pose more problems. No surprise, then, that battles over water rights are becoming commonplace, pitting states and sometimes nations against one another in increasingly bitter conflict. More...

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