Dwindling demand for anything usually forces prices down. Not with water.
Here's the rub...
"We're out there telling people to use less water, and yet a lot of the revenue we have is based on what people use," said Gary Breaux, finance director for the East Bay Municipal Utility District, which serves 1.3 million people in Contra Costa and Alameda counties. "It's a circular thing."
See Kelly Zito's story for the San Francisco Chronicle >>