Wednesday, April 01, 2009

Your Other Footprint – Just As Big and Bad

By Tricia Kuse, Johnson Controls

No question about it: the buzz for quite some time has been mostly about our “carbon footprint".

Lately, though, I’m hearing a lot about another set of tracks we’re laying down: our “water footprint” – particularly the trail left behind by businesses, governments and other organizations.

One chairman of a major North American company worries that water shortages could actually present a bigger challenge than energy security. He predicts, “We will run out of water before we run out of fuel.” Frightening.

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